Opening the first OCOP product display shop in Dak Lak

Monday, December 6, 2021  10:50

Dak Lak - On the morning of December 5, the OCOP Dak Lak cooperative held the opening of the province's first OCOP product display and sale point located in Buon Ma Thuot city.

The program of one product per commune in Dak Lak province initially identified 84 groups of agricultural products. Up to now, this locality has 46 OCOP products, of which 8 are 4-star products and 38 are 3-star products.

Mr. Mai Xuan Hai, Director of OCOP Dak Lak Cooperative said that the unit was established in October 2021, currently displaying more than 50 local products. In addition, OCOP Dak Lak store also displays products of other localities such as An Giang, Soc Trang, Dong Thap...
In the coming time, OCOP Dak Lak Cooperative will continue to open product introduction stores in some localities across the country. In particular, the cooperative will focus on localities with the developed tourism industry to contribute to promoting Dak Lak's OCOP products to foreign tourists. According to Mr. Hai, the cooperative hopes that when it comes into operation, it will be a point to connect producers with consumers, creating a spread in the community about OCOP products.

“The cooperative wishes to bring to consumers products with the best brand, quality, clear origin, assurance, food safety, and hygiene. The newly formed cooperative still faces many difficulties, so we hope to receive the support and facilitation of the local authorities and authorities," said Mr. Hai.

Speaking at the ceremony, Mr. Nguyen Hoai Duong, Director of Dak Lak Department of Agriculture and Rural Development, said that the locality had developed and approved the project of the program "One commune, one product" in the province.

Accordingly, initially, Dak Lak identified 84 key agricultural product groups. In which, the food group includes pepper, avocado, durian, oranges, tangerines, vegetables; honey, pork meat, sturgeon, red-tailed salmon, fish cake with waterfall leaves. Beverages include coffee and coffee products, cocoa and cocoa products, herbal tea, custard-apple tea, macadamia nuts, macadamia wine, passion fruit. The herbal group includes Turmeric starch, Ama Kong medicine, lemongrass essential oil. The group of fabrics and garments includes Brocade fabrics. Decorative group - interior; Souvenir groups include tourist areas: Buon Ko Tam, Trob Bu, Thuy Tien waterfall tourist cluster, Buon Don suspension bridge tourism...

The locality determines the market target that the product is aiming for in order to have a suitable production plan, thereby arousing the internal resources and enthusiasm of each organization, individual, and enterprise in production and creation. product and service value.
“OCOP Dak Lak Co-operative going into operation will promote business association activities in the fields of production and services; propagandize and encourage consumers to give priority to using Vietnamese goods of clear origin and food safety, especially regional specialties, typical agricultural products, and quality consumer goods. high," said Mr. Nguyen Hoai Duong.

The director of Dak Lak Department of Agriculture and Rural Development also pledged that authorities will support businesses and partners to open more points to introduce and sell OCOP products in the province, helping consumers easily access, buy diversified and rich OCOP products of good quality throughout the country.

From there, promote the new rural program and respond to the campaign 'Vietnamese people give priority to using Vietnamese goods' launched by the Central Government. The above activities will contribute to the economic and social development of the province and repel the production and sale of fake, counterfeit, and poor quality goods, "said Mr. Duong.

VBF

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