Vietnam hosts first Hallyu Creative Content Expo

Friday, November 12, 2021  10:09

               The opening ceremony of 2021 K-Content Expo (Photo:

VOV.VN - The 2021 K-Content Expo got underway at the Pullman Hanoi Hotel on November 9 in support of Korean content developers looking to ramp up trade promotion in the Vietnamese market, whilst also promoting exchanges in the field of creative content between the two countries. 

The three-day exhibition was jointly organised by the Korea Creative Content Agency in Vietnam (KOCCA Vietnam), the Korea Trade-Investment Promotion Agency in Hanoi (KOTRA Hanoi), and the representative office of the Korea Copyright Commission in Hanoi (KCC Hanoi).

With several content developers from the RoK encountering difficulties when seeking partners and expanding their export markets due to the COVID-19 pandemic, the event has helped to introduce creative content regarding Hallyu culture, along with opening up opportunities for co-operation among content creators of both sides.

2021 K-Content Expo was held via an online platform as part of efforts to ensure pandemic prevention measures, with the highlight of the event being B2B (Business to Businesses) meetings to connect Vietnamese and Korean enterprises.

Furthermore, the K-Content seminar was organised during the event as a means of providing relevant information on copyright issues and production co-operation for Korean businesses which are keen to enter the Vietnamese market.

Hong Jeong Yong, representative director of KOCCA Vietnam, said that the event, which is the first of its kind to be held in the nation, has been of great significance as it served to support Korean content developers to successfully enter the local market. This is in addition to promoting Hallyu culture, thereby further developing the strategic co-operation relationship between the two countries.

He added that KOCCA Vietnam will continue to carry out a range of exchange activities and co-operation projects moving forward in celebration of the 30th anniversary since the establishment of bilateral diplomatic ties.