OCOP Hanoi: Connecting supply and demand of OCOP products and regional specialties” on a digital platform

Friday, October 1, 2021  22:32

On October 1, the "Night Market in the Clouds" session number 5 was piloted on a digital platform by the Coordination Office of the Hanoi New Rural Development Program in collaboration with a number of related units. The event was organized to implement the Digital Transformation Program of the Government and Hanoi People's Committee to support OCOP subjects and safe agricultural products, food, and regional specialties to learn and exchange technical experiences. ability to livestream sales on digital platforms, and at the same time connect consumption with distribution systems and consumers of the Capital, step by step help production entities digital transformation in business, marketing and promotion activities. find stable output for products, especially in the context of complicated developments of the COVID-19 epidemic.

This is the event that continues the series of activities: Training on marketing and sales skills in the digital environment “Online training”; communication and marketing activities "Livestream festival" and trade promotion activities piloting the model "night market on the cloud" - connecting consumption of OCOP products and regional specialties on a digital platform.

Market number 5 has the participation of 13 OCOP subjects and regional specialties from 5 cities and provinces: Hanoi, Ha Giang, Hoa Binh, Quang Ninh, and Ha Tinh. The OCOP products and regional specialties introduced at this event have been carefully checked and reviewed by the Organizing Committee, the evidence documents, and the subject's commitment to product quality. OCOP products and regional specialties introduced in the event are typical products of regions and localities. With the goal of "buying retail is cheaper than buying wholesale". There, consumers directly approach suppliers and manufacturers without going through any intermediary distributors. The subjects directly introduced their products through the OCOP story, which was enjoyed by many people such as: nem chua y binh, pasteurized fresh milk of golden goat brand, chocolate milk cake, colostrum cake; Sa Sung fish sauce - Quang Ninh; Black garlic, fresh garlic, crispy dried sweet potatoes, sweet potato straws; Chopping Ba Chau; Ha Giang specialties: Dried meat upstairs kitchen…

Along with the spirit of "Vietnamese people give priority to using Vietnamese goods" and in the context that the whole country is focusing on synchronously flexible and effective solutions to prevent, combat, and repel the COVID epidemic along with restoring production. The event is also organized to connect supply chains to avoid disruptions in order to meet the daily essential food and food needs of the people of the capital as well as the whole country.

The program has gradually been professionalized in establishing a new sales channel but has had certain effects, not only that, the event also shows the spirit of solidarity and conveys the message "Hanoi with the whole country". - The whole country with Hanoi" linking localities through OCOP products, regional specialties as well as direct incentives to a large number of customers and consumers in the capital city in the context of the ongoing COVID-19 pandemic. complicated developments.

Lien Bui