OCOP Hanoi: “Night Market in the Clouds“ Effective and potential

Saturday, September 25, 2021  12:38

On the evening of September 24, the program "Connecting trade-in OCOP products and regional specialties by online form" was officially organized by the Hanoi New Rural Construction Coordination Office in collaboration with related units. The opening ceremony is the first activity of the Agriculture and Rural Development sector after Hanoi issued Directive No. 22/CT-UBND.

Speaking at the opening of the event, Deputy Director of Hanoi Department of Agriculture and Rural Development Nguyen Ngoc Son said that the program "Connecting trade-in OCOP products and regional specialties by online form" is a continuation of a series of activities. the practicality of the Hanoi New Rural Construction Coordination Office. Typically: Training on marketing and sales skills in the digital environment “Online training”; Communication and marketing activities "Livestream Festival", or commercial promotion activities piloting the model of "Night Market in the Clouds"… The program is organized to help producers digital transformation in their business activities. sales, marketing, promotion, and finding stable outputs for OCOP products, especially in the context of complicated developments of the Covid-19 epidemic. Since then, overcome the broken production and supply chains of agricultural products in Hanoi, ensuring sufficient agricultural products and food to meet the needs of the people of the capital.


                                                                  Products live-streamed at the event

The event has more than 500 subjects, people and customers participating. Many orders for OCOP products and regional specialties have been connected. Subjects will receive and deliver to consumers as soon as possible. In particular, the prices of products introduced and sold at the fair are more favorable than those outside the market. At the program, 13 subjects producing and trading OCOP products and regional specialties from many provinces and cities broadcasted a Livestream, introducing, promoting, and selling the products. The introduced products all have the results of the inspection of food safety criteria; traceability stamps; intellectual property certification; geographical indication; product marks; quality management system… and are strictly censored for quality by the Organizing Committee. More than 1,000 orders were placed during the event, the program "Connecting trade-in OCOP products and regional specialties online" has shown the effectiveness and potential of the customer access channel. this new.

 Mr. Nguyen Trung Thanh, the founder of the ASEAN Digital Transformation Research Institute, said that digital transformation now plays an important role in promoting OCOP products, with the cooperation of the Ha Noi New Rural Construction Coordination Office. Interior. After the pilot event tonight (September 24), from the evening of next Friday, the unit will continue to maintain the sessions "Night Market in the Clouds". The program is expected to change people's consumption patterns and consumption habits, ensuring stability in the value chain of agricultural products in the context of the Covid-19 epidemic.


Lien Bui