Developing rural tourism in association with building new countryside

Thursday, July 15, 2021  10:35

The Ministry of Agriculture and Rural Development shall coordinate with the Ministry of Culture, Sports and Tourism in developing a project on tourism in rural areas with the goal that by 2025, completing the master plan on the network of rural tourist spots and having at least 50% of traditional craft villages participate in the tourism activities this value chain.

Implementing Official Letter No. 10054/VPCP-NN dated December 1, 2020, the Ministry of Agriculture and Rural Development has coordinated with the Ministry of Culture, Sports and Tourism, the Ministry of Natural Resources and Environment to survey the current situation of tourism farm development rural tourism in some localities. Combining reports from provinces and cities, the Ministry of Agriculture and Rural Development reports to the Prime Minister on the current situation, and together with the Ministry of Culture, Sports and Tourism organized a workshop "Orientation and solutions for tourism development" rural areas associated with new rural construction (NTM) from 2021 to 2025".

Speaking at the opening of the workshop on July 14, Deputy Minister of Agriculture and Rural Development Tran Thanh Nam said that linking tourism development with new rural construction is a major policy of the Government in the period of 2021 - 2025 building extensive projects, close to reality, and maximize efficiency, the Deputy Minister wants to listen to the opinions of scientists and localities where there are rural tourism establishments.

"We need relevant opinions to complete the report, submit it to the Prime Minister, and at the same time have a basis to implement the project of building a new village associated with the development of community-based tourism in the national target program," said Deputy Minister.


                                             Deputy Minister Tran Thanh Nam

According to Deputy Minister Tran Thanh Nam, 7 contents need to be clarified when linking tourism development with the construction of new rural areas. One is that there are almost no mechanisms and policies. The Ministry of Agriculture and Rural Development, the Ministry of Culture, Sports and Tourism need to develop a scheme and policy before submitting it to the Government. The second is planning on rural tourism. Currently, localities are mainly developing spontaneously. The third is rural tourism management. Deputy Minister Nam informed that there have been some bad phenomena such as taking advantage of rural tourism to change land use purposes in the past time. Therefore, it is necessary to take measures to both develop and ensure management.

Fourth is to develop a variety of tourism products. Currently, the Ministry of Agriculture and Rural Development has developed the program "One Commune One Product" (OCOP), but still needs to research some more products. For example, architecture, landscape, or intangible cultures such as dance and singing.

Fifth is to develop the tourist market in the direction of diversity, creating an open environment for tour operators to form tours and value chains.

Sixth is the development of human resources for rural tourism. Currently, all over the country, these tourism services are mainly self-sufficient from families, leading to an underdeveloped situation. Finally, is to mobilize resources to develop rural tourism.

Deputy Minister Tran Thanh Nam considers the last two contents to be "particularly focused". He suggested that ministries, departments, and branches need to take drastic action. For example, the Ministry of Culture -, Sports, and Tourism prepares a set of documents, guides establishments to develop resources, or trains the owners of homestays and agricultural farm models to enhance the guest experience row.

"In the 19 national criteria for new rural communes in the 2016-2020 period, we may have to add the criteria for community-based tourism development," said Deputy Minister Tran Thanh Nam.

Mr. Nguyen Minh Tien, Chief of the Central Coordination Office for New Rural Development, assessed that rural tourism helps improve the quality of new rural construction. In addition to creating local jobs for rural workers, this type of tourism also helps people have a higher sense of environmental protection, landscape construction, and a civilized and healthy lifestyle. Relationships between members of the community are better. Rural tourism, in general, is quite diverse with the main types of rural tourism being: agricultural tourism, ecotourism, and community tourism.


                                                Mr. Nguyen Minh Tien CVP NTM TW

According to preliminary statistics from reports of 37 provinces and cities, 73 tourist routes lead visitors to rural tourist destinations, and there are 365 rural tourist sites. Rural tourism is mainly small-scale. , provided by businesses, households, and cooperative groups. Currently, the model of organizing rural tourism is mainly spontaneous. Some localities have models of community tourism management such as Quang Tri, Dong Thap, Ben Tre... and currently, there is no overall policy for rural tourism development at the national level. Development policies are mainly integrated into development programs and specific policies of each locality.

Mr. Nguyen Minh Tien said that developing rural tourism must have synchronous guidelines, mechanisms, and policies from the central to local levels. Policies on land and infrastructure management, rural tourism management, rural tourism support, accommodation management, rural tourism value chain linkage, etc. To manage tourism In rural areas, it is necessary to complete the system of standards, criteria, and technical norms on community tourist attractions, tourist farms, agricultural tourism, and rural tourism service standards; operating a system of tools to evaluate and control the quality of rural tourism services.

The built tourism product also needs to ensure 3 factors: diversity, uniqueness, and added value. In addition, it is necessary to promote the development and formation of specific tourism products of each locality; innovation for destinations, and combining agriculture in tourism to promote and increase the value of agricultural products. Along with that is developing rural tourism in association with the One Commune One Product (OCOP) Program, promoting OCOP products.

Currently, the two ministries are developing a draft project "Development of rural tourism in association with new rural construction in the 2021-2025 period". The project contributes to bringing new rural construction into depth and quality; improves the efficiency of implementation of the national target program on building new rural areas from 2021 to 2025. At the same time, promote rural economic restructuring towards service trade; increase the proportion of the contribution of tourism services to the rural economy.
The specific objective of the project by 2025 is to complete the master plan on the network of rural tourist spots; have at least 200 community-based tourism services and rural tourist attractions recognized to meet OCOP standards of 3 stars or more; in which, at least 10% of community tourism products and services meet 5-star standards. In addition, at least 50% of traditional craft villages participate in the rural tourism value chain.

Mr. Tran Cong Thang, Director of the Institute of Policy and Strategy for Agriculture and Rural Development (MARD), on behalf of the drafting board of the project, stated 7 specific goals by 2025. They are: (1) Complete the planning on the network of rural tourist spots. (2) Develop a system of rural tourist spots, increase by 10% the number of cultural tourism villages and community tourism villages that are recognized as meeting standards. (3) At least 200 rural tourism services up to 3-star OCOP standard, at least 10% of products reach the 5-star standard. (4) At least 20% of NTM communes implement a rural tourism development project to achieve a 5% annual growth in tourist arrivals. (5) 30% of traditional craft villages participate in the program. (6) Building pilot models of agricultural tourism, eco-tourism, tourism associated with cultural heritage, and craft villages. (7) Develop mechanisms and policies to mobilize resources, manage and operate models.

A representative of Lam Dong province said that rural tourism is the trend of the times. Vietnam has natural conditions and cultural identity to develop this type of tourism. The scheme needs to clarify concepts, supplement rural tourism standards to meet international standards. Lam Dong has tourist spots that have incomes 2-3 times higher than agricultural production, so the goal is to The target set of the project is twice as low. The scheme also needs to clarify whether or not to stay in rural tourism.

A representative of the Quang Nam Provincial People's Committee said that the management of tourism is at the district level or higher and if rural tourism is to be developed, the management level should be expanded. Besides, it is necessary to determine that tourism is in the countryside, not in the countryside to avoid future impacts. Along with that is the digital transformation in rural tourism.
To avoid taking advantage of land-based agricultural tourism to change land use purposes or develop improperly, Deputy Minister Tran Thanh Nam said that the problem is development but must be managed. The Deputy Minister hoped that localities and units would continue to comment on this project.

Some solutions proposed by Director Tran Cong Thang are to build an information system and apply science and technology to rural tourism; increase investment in infrastructure and tourism materials; promote and promote rural tourism products.

Concluding the workshop, Deputy Minister of Agriculture and Rural Development Tran Thanh Nam committed to complete the project from now until the end of 2021. He also suggested that the Institute of Policy and Strategy for Agriculture and Rural Development limit the scope of the project. , so that the effectiveness and feasibility can be assessed. In addition, Deputy Minister Tran Thanh Nam said that he would seek more opinions from the Ministry of Construction

Minh Ngoc