Effort for Stronger Brand Name

Monday, December 17, 2018  14:50

Thang Loi International Garment Joint Stock Company

Since its establishment, Thang Loi International Garment Joint Stock Company has always attached great importance to upgrading modern equipment to create fine products, ensuring committed quality, and satisfying increasing demands of domestic and foreign customers.

Thang Loi International Garment Joint Stock Company is one of the strongest brands of blankets, drapes and pillows with a nationwide distribution network. Wholly made from 100 per cent of natural cotton fabric featured by softness, coolness and sweat absorption, suitable for hot and humid climate in Vietnam, the company’s products always have the absolute confidence and trust of consumers nationwide and are among a few products voted by consumers as Vietnam High Quality Goods for 18 consecutive years, from 1997 to now. In particular, all products are tested for azo colour and formaldehyde content by reputable testing units to ensure the best conditions for user health.

                               
In addition, to meet customer demands in foreign markets, especially Europe - a key market of the company, Thang Loi International Garment Joint Stock Company often improves product quality and design; pays attention to studying traditions, customs, culture and buying habits in each market to grasp customer tastes as well as customer segments to rationalise production for export. It has expanded cooperation with foreign investors to make trendy products for the international market.


The company has continuously improved its technology, equipment and factory machinery to make high-quality products and enhance productivity. In particular, the firm sets great store in cooperation with EU countries to access advanced production lines to meet its development needs in particular, and the Vietnamese textile and garment industry in general. Furthermore, it also develops environmentally friendly production technologies to reduce air pollution and surrounding pollution.


To ensure stable and quality-guaranteed input sources to make products for demanding markets, Thang Loi International Garment Joint Stock Company advocates using existing domestic supplies to reduce costs while seeking to create new materials that are unique to the company and replace old ones in order to attract the customers' attention and stand out from rival products on the market to enhance the competitiveness of Thang Loi International Garment brand. Human resource development is always placed atop by the Board of Management. The company regularly opens short-term training courses, discussions and seminars on topics of popular concern and interest.

                            
In the coming time, to maintain, protect and develop Thang Loi Garment brand name in domestic and international markets, the company will focus on studying business strategies for specific markets because different countries will have different requirements for product quality and designs, depending on their cultures, perceptions and development level. Thang Loi International Garment Joint Stock Company will maintain and develop good relationships with existing customers while searching for new markets. The company accepts less profit for more customers, more sales and bigger market share.

BICH THUY